I am a Data-Driven Head of Growth & Performance Marketing with 15+ years of experience scaling acquisition pipelines across Canadian higher education and enterprise B2B. By bridging paid media with downstream sales capacity, autonomous AI orchestration, and incrementality holdouts, I turn bloated ad spend into high-margin revenue engines.
Direct budget waste eliminated (from $17.74M baseline to $12.15M) while accelerating enrolled student growth.
Blended Cost Per Enrollment (CPE) driven down from $4,752.19 baseline across 4 college institutions.
Surged conversion rate from 3.90% to 5.03% by cutting 28% top-of-funnel junk leads and filtering for intent.
Delivered 3,760 enrolled students compared to 3,733 in the prior year despite massive spend reductions.
Active media portfolio: $1.6M Performance Marketing (Google/Meta/Bing) + $900k steady-CAC Affiliate network.
Extensive track record leading omni-channel media at Royal Bank of Canada (RBC), Best Buy Canada, and Primacorp.
Real-world data extracted from institutional performance actuals across all operating months. By eliminating algorithmic saturation and focusing on down-funnel matriculation velocity, we drove superior enrollment volume at nearly half the cost.
Proof of efficiency: Cutting spend by up to 52% while accelerating net student enrollments.
Trajectory showing CPE collapsing from peak $5,914 down into the $2,500 - $3,500 band.
Verified data directly comparing baseline performance against implemented growth strategy.
| Operating Month | Qualified Leads (Cut Junk) | Enrolled Students | Monthly Spend | Cost Per Enroll (CPE) | Lead-to-Enroll Rate |
|---|
Full-funnel demand generation, multi-campus geo-targeting, and regulatory compliance across British Columbia, Alberta, Ontario, Quebec, and Manitoba.
$1.6M Performance Marketing (Search & Social) paired with $900K steady-CAC Affiliate network.
In addition to the $1.6M performance media budget, I oversee approximately $900k in annual affiliate marketing investment. Affiliates operate on locked-in, contractual Cost-Per-Lead (CPL) and Customer Acquisition Cost (CAC) thresholds, providing a highly stable baseline that cushions seasonal fluctuations and secures steady enrollment volume across all Canadian campuses.
Every efficiency gain was produced through deterministic experimentation: matched-market geo-holdouts, asymmetric bid adjustments, multi-step living landing page CRO, and Meta Brand Lift studies.
Test sample sizes, baseline conversion rates, and variant lift in real-time. Computes pooled standard error, Z-score, and two-tailed p-value with 95%+ statistical significance validation.
Derived from Aditya's custom model holding $39,052.83 ad spend and 2.94% conversion rate constant, showing how Quality Score lifts directly pull CPL from $198 into the $149–$179 band at zero extra budget.
Scaling media pipelines across 4 college institutions requires replacing manual prompt chains and human bid bottlenecks with a continuous, constraint-driven multi-agent network.
Architected & Owned by Aditya Gupta for CDI College, Reeves College, VCAD & VACC.
600+ hours of supervised clinical practice and a clear path to CCHPBC board exams.
Proven leadership track record navigating complex matrix organizations, establishing single sources of truth, and delivering record-setting omni-channel campaigns.